Entropy and the science news cycle

So the MNI press office picked up our recent PNAS article:

And turned it into this:

Which isn’t that bad, all things considered. Then it got picked up by the Toronto Sun (a trashy tabloid):

For the record, I do not look like the lady in the picture. I would like to have one of those transparent blackboards in the lab, though. Inevitably, the article was commented on by the usual gang of Internet idiots:

Lesson learned: the internet turns science into dick jokes. I do have to admit though, morebeer is an excellent username.


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